ANOTHER AT&T VIDEO SERVICE?? It’s really getting hard to keep track these days! This time, they’re back with AT&T TV, a cable/satellite TV replacement that’s delivered over an internet connect. So should a cord cutter be giving AT&T TV a hard look? Well… Just because you deliver something over the internet, doesn’t make it a cord cutting offering. But then, this doesn’t seem to really be aimed at cord cutters. It’s more about retaining customers, and maybe grabbing a few traditionalists as well. AT&T seems to think there’s an untapped, or under-served, segment of the market that wants the traditional feeling of cable or satellite, but also wants to watch Netflix without changing the TV input. And maybe they’re right! But … maybe not. AT&T lost over 4 MILLION video subscribers last year, and most other traditional providers aren’t faring much better. So as customers seem to be running away from that old way of getting their TV, what does AT&T do for their shiny new streaming service? A set top box, several tiers to choose from, a 2-year contract, and a 2nd-year price hike? Wait, where have I heard this one before?
Yep, it looks, feels, smells, and tastes just like a satellite service, so I’m curious to see how this goes and whether it finds its audience. Sound off in the comments and let me know what you think!
***Update: In the video I mentioned that Hulu and other apps were not available on the AT&T TV platform. AT&T has informed us that the Hulu app is now available.***
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