Here’s Why Your Next Cup of Coffee Will Cost $25

From Business Casual”.

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Do you think coffee is expensive or cheap? In this video, we’ll break down the economics of coffee and demonstrate why we think coffee should (and will) get more expensive over time.

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📚 If you enjoyed this video about #Coffee and want to learn even more, we recommend you read the book "Coffee: Growing, Processing, Sustainable Production" 👉
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We’d be remiss if we didn’t recommend that you also check out our Starbucks documentary!
"How Starbucks Really Became A Coffee Giant" ▶️

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#Coffee #Economics #History