How Real Estate Rogues “Invented” Florida – The Lightbulb Moment


From Cheddar.

Many take for granted today that Florida is the Sunshine State. But that wasn’t always the case. In the 1920s, an army of real estate boosters set out to redefine Florida from an economic backwater to a ritzy vacation destination, sparking a land boom –and bust–the likes of which America had never seen before.

This is The Lightbulb Moment. A Cheddar and CuriosityStream Original Series. The show that uncovers the surprising impact of less-celebrated inventions and the moments of inspiration that made them possible.

Watch 13 minute versions here on Cheddar’s YouTube page. You can also watch the full 22 minute episodes on CuriosityStream and on Cheddar’s live network Wednesdays, at 8 p.m.

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