How TJ Maxx is Thriving in the Retail Apocalypse – Cheddar Examines

From Cheddar.

With the rise of online shopping, retailers have been closing brick & mortar stores at such a high rate that the trend has its own name: the retail apocalypse. While Sears filed for bankruptcy and Macy’s, JC Penney, J Crew, and the Gap are scrambling to figure out how to compete in the online age, one retailer isn’t just surviving, but thriving: TJ Maxx has reported increased customer traffic at its physical stores for 17 consecutive quarters; its total annual sales–$36 billion– are more than Nordstrom and JC Penney’s combined.

Cheddar Examines the Tj Maxx playbook: it involves the human brain’s love of the treasure hunt, plus an unusually nimble approach to logistics.

Sources:
1: Credit Suisse: https://research-doc.credit-suisse.com/docView?language=ENG&format=PDF&sourceid=csplusresearchcp&document_id=1075851631&serialid=0H35FD75wQHBUjm3x5lkvUaUWAN03QsDSMQWFvss5x4%3D
2 Washington Post: https://www.washingtonpost.com/business/2019/04/10/retail-apocalypse-now-analysts-say-more-us-stores-could-be-doomed/
3 Motley Fool: https://www.fool.com/investing/2019/05/26/tjx-companies-leaves-other-retailers-in-the-dust-a.aspx?Cid=pfdBSK
4 BBC: https://www.bbc.com/worklife/article/20161123-shopping-a-sale-gives-you-the-same-feeling-as-getting-high
5 LA Times: https://www.latimes.com/business/la-fi-retail-tjx-success-20181219-story.html
6 Fortune: https://fortune.com/2014/07/24/t-j-maxx-the-best-retail-store/

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