How TJ Maxx is Thriving in the Retail Apocalypse – Cheddar Examines

From Cheddar.

With the rise of online shopping, retailers have been closing brick & mortar stores at such a high rate that the trend has its own name: the retail apocalypse. While Sears filed for bankruptcy and Macy’s, JC Penney, J Crew, and the Gap are scrambling to figure out how to compete in the online age, one retailer isn’t just surviving, but thriving: TJ Maxx has reported increased customer traffic at its physical stores for 17 consecutive quarters; its total annual sales–$36 billion– are more than Nordstrom and JC Penney’s combined.

Cheddar Examines the Tj Maxx playbook: it involves the human brain’s love of the treasure hunt, plus an unusually nimble approach to logistics.

1: Credit Suisse:
2 Washington Post:
3 Motley Fool:
4 BBC:
5 LA Times:
6 Fortune:

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