How to Convince Others to Wear a Mask

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From “BrainCraft”. ( YouTube / Nebula )

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How can we convince others to wear a mask? Here are six tips I need you to share with… your community. You’re a science communicator now. If you think about wearing a mask like other behaviours and actions related to our health – wearing seatbelts, condoms, sunscreen and more – we can look at things that did (and didn’t work) in public health campaigns in the past. I hope you like my PSA.

Want to know all about the science of masks? Science Sam has you covered: https://youtu.be/WhzzVpp54HA

Want to see how masks work in slow motion? It’s Okay to be Smart: https://youtu.be/0Tp0zB904Mc

The physics of how masks work is really interesting too. Minute Physics: https://youtu.be/eAdanPfQdCA

My Instagram https://instagram.com/nessyhill | Twitter https://twitter.com/nessyhill

Chapters:
0:00 BrainCraft PSA
1:12 You’re a Science Communicator
2:44 1) Appeal to empathy
3:42 2) Forget about “common sense”
4:00 3) Meet people where they are
5:00 4) Emphasise the positives
5:41 5) Compare to familiar actions
7:18 6) Be nice, be persistent
7:37 Please share this message
8:40 The year of statistics

Music by Epidemic Sound: http://epidemicsound.com/creator

REFERENCES 📚
The “Your Community” study:
Capraro, V., & Barcelo, H. (2020). The effect of messaging and gender on intentions to wear a face covering to slow down COVID-19 transmission. arXiv preprint arXiv:2005.05467. https://psyarxiv.com/tg7vz?mod=article_inline

Cheng, K. K., Lam, T. H., & Leung, C. C. (2020). Wearing face masks in the community during the COVID-19 pandemic: altruism and solidarity. The Lancet. https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(20)30918-1/fulltext

Kelly, M. P., & Barker, M. (2016). Why is changing health-related behaviour so difficult?. Public health, 136, 109-116. https://www.sciencedirect.com/science/article/pii/S0033350616300178

Philpott, A., Knerr, W., & Boydell, V. (2006). Pleasure and prevention: when good sex is safer sex. Reproductive health matters, 14(28), 23-31. https://www.tandfonline.com/doi/full/10.1016/S0968-8080(06)28254-5

Dawson, K. A., Schneider, M. A., Fletcher, P. C., & Bryden, P. J. (2007). Examining gender differences in the health behaviors of Canadian university students. The Journal of the Royal Society for the Promotion of Health, 127(1), 38-44. https://journals.sagepub.com/doi/abs/10.1177/1466424007073205

How States Achieve High Seat Belt Use Rates: https://crashstats.nhtsa.dot.gov/Api/Public/ViewPublication/810962

US national library of medicine Digital Gallery of Public Health Posters:
https://www.nlm.nih.gov/exhibition/visualculture/

EXCELLENT article from The Atlantic, which inspired me to make this video: https://www.theatlantic.com/ideas/archive/2020/06/dudes-who-wont-wear-masks/613375/

MEDIA REFERENCED 📹
https://www.youtube.com/watch?v=NToKtVfmHaA
https://www.youtube.com/watch?v=xKgMvWgpN8U
https://twitter.com/KevinPlantz/status/1277823908889022464/photo/1
https://twitter.com/EWOKinLA/status/1273049357332307969
https://www.youtube.com/watch?v=H4EeUx2_9qI
https://www.youtube.com/watch?v=b7nocIenCYg
https://twitter.com/sciencequiche/status/1277823981131755520

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