How to Sell Anything: Crash Course Entrepreneurship #12

From Crash Course.

It can be hard to strike the right tone or know what’s going to appeal to someone, but there are tricks. We can craft a narrative and use well-placed emotional appeals to tell customers a story.

Even if you don’t consider yourself a persuasive person, you don’t need a +5 charisma modifier to succeed at this crucial stage of entrepreneurship.

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