Red Bull’s Invisible Marketing

From Coffee Break.

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I’M BACK with a marketing analysis of one of my favorite brands, Red Bull. We’re discussing their invisible content marketing and why I think it’s so effective. The place I want to start is with a question: Why would a brand spend $65 million dollars on the Stratos Jump of Felix Baumgartner only not to show their product on screen?

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Music:
Lex – Jonny Greenwood
https://www.youtube.com/watch?v=8cQB1hlfDRk
Hanz – Start
https://soundcloud.com/hanzbeats/start-1
Chelsea McGough – Right as Rain
Licensed through soundstripe

Shownotes:
Red Bull Ad Age WriteUp
https://adage.com/article/special-report-marketer-alist-2013/red-bull-stratos-space-jump-helped-sell-a-lot-product/243751
Red Bull’s Stratos Jump (short and long cut)
https://www.youtube.com/watch?v=FHtvDA0W34I&
https://www.youtube.com/watch?v=dOoHArAzdug