Red Bull’s Invisible Marketing

From Coffee Break.

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I’M BACK with a marketing analysis of one of my favorite brands, Red Bull. We’re discussing their invisible content marketing and why I think it’s so effective. The place I want to start is with a question: Why would a brand spend $65 million dollars on the Stratos Jump of Felix Baumgartner only not to show their product on screen?

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Lex – Jonny Greenwood
Hanz – Start
Chelsea McGough – Right as Rain
Licensed through soundstripe

Red Bull Ad Age WriteUp
Red Bull’s Stratos Jump (short and long cut)