Sheepey Race: From Side Hustle to $7 Million per Year Tuning Cars (Pt. 2)


From UpFlip.

How do you start a car tuning business? It’s not as difficult (or expensive) as you might think. Alex Soto started Sheepey Race in his home garage, growing it to a 7-figure business in just 7 years. If that sounds like something you want to do, you need to hear the tips and advice he shares in this interview.

Sheepey Race tests, sells, and installs after-market car products that are custom fabricated and racetrack-ready. Their staff is made up of enthusiasts who build and race cars of their own, and that experience is a large part of why they’re trusted by their customers.

In part two of our interview with Alex, we’ll dig deeper into how he started and grew his company. He’ll talk about which of their services bring in the best margins and how they choose which products and services they offer.

We’ll also see what day-to-day life looks like for the owner of a car tuning business and what a “good day” and a “bad day” mean for Sheepey Race when it comes to profits.

Building a reputation as a high-quality, innovative tuning shop has been key in Sheepey Race’s success.

We’ll learn how Alex keeps his company on the cutting edge and his most successful strategies for attracting new customers (and keeping his current client base coming back).

Whatever industry you’re in, Alex’s advice for business owners is a can’t miss! We hope you’ve been as inspired watching this interview as we were filming it.

You can learn more about Sheepey Race online at Here’s their YouTube channel:

If you haven’t seen Part 1, watch it here:

Follow us on Instagram:

If you’re a car lover, watch another video of ours on starting your own car dealership here:

#sheepeyrace #sheepey #sheepeybuilt

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