The Cult of David Dobrik: How to Keep A Group Obedient

From Psych IRL.

Combating Cult Mind Control by Steven Hassan: https://amzn.to/3wgbLWR

The Vlog Squad is a popular youtuber group known for their extreme stunts, pranks, and generous giveaways. As of recent, it has come under scrutiny for being a toxic workplace as former members speak out against the group. One word casually thrown around in the media is, “cult”. This ensemble led by youtuber David Dobrik, has had a number of comparisons to cult like groups. Today, we examine if there is something more to that accusation or if it’s simply an overblown hit piece.

TIMESTAMPS
0:00 Introduction/Disclaimer
3:20 Who are the Vlog Squad and David Dobrik?
5:35 The Role of Environment for Cult Growth
8:27 The Vlog Squad Environment in relation to Cult Orgs
13:00 How the work structure of the Vlog Squad facilitates a cult-like org
15:18 Intro to Indoctrination
16:54 Indoctrination – Unfreezing
20:52 Indoctrination – Changing
38:22 Indoctrination – Re-Freezing
39:49 How to control a group
43:04 Using Cognitive Dissonance Theory and BITE to control a group
44:25 BITE MODEL – Behavior Control
46:15 BITE MODEL – Information Control
47:57 BITE MODEL – Thought Control
51:30 BITE MODEL – Emotional Control
56:41 Conclusion

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MAIN SOURCES
Combating Cult Mind Control by Steven Hassan: https://amzn.to/3wgbLWR
https://journals.sagepub.com/doi/10.2466/pr0.1993.73.2.451
https://books.google.com/books?hl=en&lr=&id=voeQ-8CASacC&oi=fnd&pg=PA1&ots=9z56QxweuB&sig=2FlwQNguxoPIsFiFT0nZoNnqsGw#v=onepage&q&f=false
https://www.insider.com/vlog-squad-durte-dom-rape-allegation-david-dobrik-zeglaitis-video-2021-3
https://www.bloomberg.com/news/articles/2020-10-08/top-50-richest-people-in-the-us-are-worth-as-much-as-poorest-165-million