The Unexpected Death Of The Ad Jingle – Cheddar Explains

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From Cheddar.

Jingles dominated the American advertising sector for a large portion of the mid to late 1900s. But now they’ve mostly become a relic of a bygone era. So what killed the jingle? Well, the demise is a result of both a shift in the advertising industry and a hit song by Michael Jackson.

Further reading:

NYTimes
https://www.nytimes.com/1989/06/19/business/the-media-business-fewer-ad-jingles-are-heard-as-madison-ave-shifts-beat.html

The Atlantic
https://www.theatlantic.com/business/archive/2016/08/what-killed-the-jingle/497291/

Forbes
https://www.forbes.com/sites/jordanpassman/2017/05/30/why-advertising-jingles-will-make-a-comeback/#2c6afeb11b2e

NPR
https://www.npr.org/2017/05/29/530617272/encore-jingle-writer-explores-decline-of-original-music-in-advertising

The Economist
https://www.economist.com/business/2003/02/06/the-death-of-the-jingle

Special thanks to DSV Media and Brooklyn Music Experience
https://dsvmedia.com/
https://brooklynmusicexperience.com/

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