When Aluminium Cost More than Gold…

From Today I Found Out.

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https://youtu.be/kzy2uJj2NKA

In this video:

Aluminium is literally one of the most common elements on Earth. So how did it come to be that aluminium cost more than gold? Was it similar to how the relatively common and easily acquired mined diamond came to be seen as valuable in the last century due to strict control of supply to consumers and some of the best marketing the world has ever seen?

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Sources:

http://www.azom.com/article.aspx?ArticleID=1530
http://www.slate.com/articles/health_and_science/elements/features/2010/blogging_the_periodic_table/aluminum_it_used_to_be_more_precious_than_gold.html
http://www.aluminiumleader.com/files/File/19century_eng.pdf
http://mysite.du.edu/~jcalvert/phys/alumin.htm
http://www.webelements.com/aluminium/history.html
http://education.jlab.org/itselemental/ele013.html
http://chemistry.about.com/od/moleculescompounds/f/What-Is-Alum.htm
http://www.bain.com/Images/PR_BAIN_REPORT_The_global_diamond_industry.pdf
http://books.google.co.uk/books?id=wiEcer098JEC&pg=PA57&dq=Antoine+Lavoisier+alumine&hl=en&sa=X&ei=dOpwU9TYLO730gXhwoC4Bg&ved=0CEkQ6AEwBA#v=onepage&q=Antoine%20Lavoisier%20alumine&f=false
http://www.chemistryexplained.com/Va-Z/W-hler-Friedrich.html