World’s Most Expensive Watches Are Made Here

From Great Big Story.

Among the Jura Mountains in Western Switzerland, just a few miles off the border of France, is a city where time begins. Sitting at the center of an area known as “Watch Valley,” La Chaux-de-Fonds is the beating heart of the Swiss watchmaking industry. Some of the world’s most expensive and renowned brands—including Rolex, Patek Phiippe and Tissot—have workshops in the city that continue to produce intricate, incredibly sought after timepieces. Join us as we meet the artisans keeping Switzerland’s watchmaking legacy forever ticking.

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